Delhi Digital Co.

   Digital Marketing Proposal For 


Prepared for: - | ForSarees

Prepared by: Shivam Gaur | Delhi Digital Co.

Assissted by: Ridhi Mahajan

20 January 2020

Proposal number: 13-79

Executive Summary

The following digital proposal presents the results of extensive social media strategy, keyword analysis, influencer marketing, branding strategy, web designing, the study of SEO trends, graphics designing and application of specifics unique to your company. We believe our proposal provides a complete marketing strategy that will culminate in highly successful results for your business. With our marketing tactics, your business will be more accessible on the Internet via the leading search engines like YouTube and other such social media platforms. Need a jump in your rankings, branding and sales conversions – we are the magic you need!


We can do a lot of Awesome things!!

Website Design & Development

Bespoke Websites

E-Commerce Development

Custom Development

Mobile App Development

Application Design

User Interface Design

Android Development

iOS Development

Branding, Identity & Strategy

Brand Identity & Experience

Digital & Growth Strategy

Logo, Branding & Collateral

Digital Marketing

Social Media Marketing (SMM)

Search Engine Optimization(SEO)

Email Marketing

Pay Per Click (PPC)

Creative Design & Interaction

Digital & Print Design

User Interface & Experience

Icons & Animations


Digital strategy development

Online customer acquisition

SEO audit and recommendations

Conversion Rate Optimization

Google Analytics


  1. Build brand awareness


Brand awareness indicates how many people on social know you exist and understand what kinds of products and services you offer.


KPI’s (Key Performance Indicators) related to brand awareness include:

  • Brand mentions (tagged or not)

  • Shares

  • Post reach

  • Impressions

  • Virality rate

  • Amplification rate

2. Manage brand reputation


Brand reputation translates to your popularity and customer satisfaction.


KPI’s related to brand reputation include:

  • Customer satisfaction score

  • Applause rate

  • Amplification rate

  • Social sentiment

  • Social share of voice

  • Net promoter score

  • Applause rate

3. Build and manage an engaged community

Building an engaged community means you have a ready audience that wants to hear about the latest developments at your company. That’s a huge asset when you launch new products, and to ensure regular ongoing sales.

  • KPI’s related to community engagement include:

  • Audience growth rate 

  • Engagement rate

  • Amplification rate

  • Applause rate

  • Click-through rate

  • Bounce rate

  • Conversation rate

  • Net promoter score

  • Comment conversation score

5. Gain customer/market insights


Social media is a powerful market research tool, as we’ve explained in posts on Facebook Audience Insights, Facebook Custom Audiences, and how to define your target market.

Rather than tracking key social media metrics, for this goal we use internal milestones, like building out (or updating) your buyer personas.

 4. Increase conversions/sales


This is a great social media goal for us as marketers because it directly relates to your business’s bottom line. When our social media efforts bring in sales, it’s easy to show the value of our work.


KPI’s related to conversions and sales include:

  • Conversion rate

  • Click-through rate

  • Bounce rate

  • Social media conversion rate


If we are using social ads, you can also focus on key results related to:

  • Cost-per-Click
  • CPM

6. Website Designing and Development


In this era where people feel a void if something goes wrong with the internet connection, having a website goes without saying. 

We will design and develop your website as per your requirements and optimize it so that you reach the prospective audience which in turn will increase your revenue.

Current Scenario


Good number of followers but low average engagement rate
Great ratings but reviewed by really few people


  • Significant number of followers but the low engagement rate
  • Very few views on IGTV


Impressive loading speed
*Ideal loading speed is
6.9 seconds*
Really slow on Mobile!

No Presence On

Google My Business



  • Site - Highly informative and attractive | Perfectly bifurcated categories and tags | Not Optimised for Search rankings | AMP not Set up. 

  • Facebook - Not Optimised for Search |Significant number of followers but Low Reach and Engagement | No usage of Facebook Ads

  • Instagram - Repetitive Content | Hashtags not used as per the audience |Significant number of followers but Low Engagement | Profile not configured | New and trending features like IGTV optimally utilised

  • No profiles on YouTube; leading to losing out on interested customers and more number of followers, and engagement.

  • Google My Business Profile Not Created.


  • Creating Engaging Social Content

Beginning with quick yet thorough planning/preparation, our team will plan out a dynamic on-going social content calendar to guide us to your goals.

We will grow an increasing social audience and follower base through: hashtag campaigns, strong use of keywords, sharing/retweeting relevant news, "liking" posts, staying updated within the industry, and contributing our own unique content to broaden reach.

  • Customer Base Enhancement

Great ratings and reviews on Food-related social platforms surely are extremely impressive and flamboyant for the customers but low levels of SEO, Search Engine Optimisation lead to a subsequent fall in the customer conversion rates which simultaneously affects the revenue generation of the company.  We will help you to fix such glitches related to the website to increase the customer base and hence increase customer loyalty.

  • Posting Company Related Updates

Our plan is to engage your social media audience by sharing company news, press releases, events, employee spotlights, and more.

We will also pay close attention to industry trends, and share it. This will help to gain exposure to your target market.

  • Integrate Social Media Activity into Other Marketing Plans

With clear communication and monthly brainstorm meetings, we'll be able to consolidate the marketing initiatives to fit your goals and promotional material.

Campaigns via social media are more important than just sharing about giveaways, sales, contests, and/or promotions. We will agree on a schedule for a series of posts to keep up the exciting momentum for all prospective customers. 


  • Market Analysis and Consumer Demands and needs:​


We will identify your audience to define the target customers.  We will help identify determine what market need and aspect you need to satisfy. This will involve analyzing the industry and identify market trends.  

Based on the targetted customers, their needs, preferences and suitability will also be determined to help you focus on such specifications and achieve your goals.

  • Competitor Analysis:

We will also provide competitive analysis, i.e. strategy and methods of your prospective competitors in the industry and how do they go about consumer and market research and accomplishment of goals and even deadlines.
We will help you draft a short summary of the market analysis and work to adjust the other sections of your business plan to go hand in hand with this market analysis.

  • Promotions and Social Campaigns

We will utilize social channels to connect with your follower base and engage them with promotions to get them excited about both current events, and the brand itself. These campaigns can last as short as a day or can run up to six months. We'll be able to analyze the results from each campaign, and then we will provide a report of its success. Results of campaigns can be compared so the most effective promotion, offer or contests can be repeated in future.

While such campaigns will help to increase the follower base and increase engagement, we will also initiate offline and online advertisements. Though major focus would remain on online advertisements as it is more economical with better reach and results, this shall be done by advertising on popular social media platforms such as Instagram, Facebook and even Youtube

  • Sustained Monitoring

It is important to regularly maintain marketing activity for maximum growth. 

We will continually monitor each channel and will respond to any questions, comments, and posts within a two hour time period. Two hours will allow us to confirm that accurate information is relayed back to the person asking.

  • Analytics

We will provide you with:


  • Weekly Analytics Such as follower growth, reach, demographics, comments, "likes", shares, retweets, etc.

  • Reporting- Summarising various results and activities over each quarter.

  • We will set up a meeting to go over the results, to then tweak our approach accordingly.


Monthly Responsibilities​

Monthly Assesment of ongoing activities

Performance Reports for all Platforms 

Performance Reports for Ad Campaigns

Prepare Content Calendar for the Upcoming Week

Weekly Responsibilities​

Weekly Assesment of ongoing activities

Performance Reports for all Platforms 

Prepare Content Calendar for the Upcoming Week

Performance Reports for Ad Campaigns

Provide with content suggestions for the Upcoming Week

Daily Responsibilities

Create Posts for Facebook, Instagram & TikTok​

Create Content for LinkedIn

Scheduling Posts across All Social Media Platforms

Engage with the Audience on all Platforms

Managing and Analyzing Ad Campaigns


Scope and Deliverables

We don’t work for the bill but to build. It is our approach towards succeeding together that separates us from the other marketing companies. Our ability to magically connect with your ambition and make it ours is what helps us magically rank and bank for your business. Digital marketing is the need of the hour, and it is essential to be completely immersed in the world of visuals, videos, and 24×7 updates. Our core strength is endless hustle and result-oriented work. It is not just a need; it is the leverage you must have to rule the market. Serving customers is easier, but it is a nasty game if you are not constantly working towards excellence. Partner with us to handle your digital marketing and achieve great work every time.

Goal- 30% Increment
Timeline - 2 Months
Goal - 20% Increment
Timeline - 1 Month
Brand Awareness
Goal - 20% Increment
Timeline - 1 Months

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These are just a few

Let's Talk Money

 Delhi Digital Co. collects payments on a monthly billing cycle. Here is an outline of our pricing and services:

Terms of Agreement

This is the nitty-gritty of the proposal. The section clearly communicates how we work and what the contract terms would be. 

Fees: We work on Monthly Retainers which will be agreed upon by both the parties on commencement of this project.

Billing practices: Upon acceptance of this proposal you will be sent an invoice for the upcoming month for the services chosen by you. The next payment will be due one month from the date of the first invoice. 

How we work: We work out of our office in New Delhi, India. We'll be available on call almost 24/7 but can guarantee 9 am to 9 pm.

Termination:  If either party decides to terminate the contract at any point in the future, they'll have to notify the other party at least 1 week before the next invoice is due.



What Next?

Oh well, that's easy. If you like the proposal and would love to work with us, feel free to reply to our email with your acceptance and we'll be in touch to take our partnership to the next step. 

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